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Wednesday, 25 July 2012


The greatest pairing of paper media and advertiser has to be the comic book and Hostess junk food. Superheroes selling Twinkies?.... Are you kidding me? It doesn't get any better than that.  Not since the Marlborough Man was united with the cancer stick has there been a better pair-up.  The only possible explanation is that Don Draper really existed and he came up with this.

True, superheroes have been shilling junk food since the Tootsie Roll, but there was something magical about the 1-2-punch of the Hostess ads.  Perhaps I'm biased because I was in its prime target demographic, so I was completely brainwashed.  Like Pavlov's dogs, I salivated on command for the sweet, sweet ambrosia within each fruit pie, Twinkie and cupcake.

Part of the appeal, of course, was that the ads were formatted to look like a real comic book page. This was done with marvelous perfection for tobacco products (see previous post), but those didn't involve superheroes.  If they'd used Captain Marvel to sell Doral cigarettes, they would've made a killing.

Anyway, here's a few ads featuring superheroes hawking Hostess junk food.  Enjoy.



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