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Sunday, 29 January 2012

"Gimme an 'M', gimme an 'I", gimme an 'N', gimme an 'I'..... What does that spell?" Happiness.

It's amazing that something so inexorably linked with pretty girls actually began exclusively with men.  Cheerleading has its origins at Princeton when it was 'guys only'. By the 1940s, females started infiltrating the business, but the miniskirt was still a couple decades away. Typically, the gals wore tucked in blouses or button up shirts with wool skirts that extended well below the knee.

Pleated cotton skirts were introduced in the '60s, and the hemline began its gradual rise, culminating in the Dallas Cowboy Cheerleaders of the '70s. The look became much more 'athletic' and pushed some sexual boundaries as well; sometimes utilizing the miniskirt's first-cousin - hotpants.  

And so, here we are in 2012.  The uniform has remained largely unchanged, and for that we're thankful.  Unlike the rest of the world, the cheerleader's hemline never fell back down. It stayed up, and thus it deserves a special place here at Retrospace.  We've done a cheerleader post once before; but with a whole new shipment of vintage pics, it's high time for another. Enjoy.


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