I've got a question for you: Do you know anyone, young or old, who has pictures of half-naked women hanging on the walls of their bedroom? I'm betting that, unless they happen to be in prison, none of your friends or children or children's friends have a single one.
Not so in the 1970s. I remember those poster racks being a popular attraction in every store I went to, from K-mart to Elder Beerman (my peeps in Ohio know the name). Of course, there were plenty of non-pin-up posters that were plenty popular. I, for one, adorned my bedroom walls with a King Kong poster (the 70s Dino DeLaurentis remake) and a Battlestar Galactica poster. My wife tells me she had Shaun Cassidy and David Soul posters.
I think posters of any kind in the 1970s could safely be called a "fad".
Although all manner of posters were selling big, we all know the ones that sold the biggest - the pin ups. Careers were made by having a successful poster. Any child of the seventies is well familiar with the iconic posters of the decade:
- Farrah Fawcett in the red one piece with a bad case of headlights
- Loni Anderson in the bikini, hair blowing in the fake wind
- Catherine Bach in her trademark daisy dukes
- The Dallas Cowboy Cheerleaders
- Cheryl Tiegs had two popular ones - the tee-tiny pink bikini, and the see-thru one piece
- And let's not forget Susan Anton, who had a ton...
The ultimate example of poster mania is contained in a scene from Saturday Night Fever. Travolta is getting spruced up for a night at the disco, the Bee-Gee's "Night Fever" kicks in, and you see him posturing in front of a mirror as our attention is directed to both a Farrah Fawcett poster and a Serpico poster. Fucking brilliant. Watching it even now, I get chills.
|Patti Hansen poster 1979 (future wife of Keith Richards)|