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Tuesday, 4 October 2011

A while back I brought up the Catalog of Shame. Sears and JC Penney catalogs lingerie sections were familiar stroking stomping grounds for young boys coming of age back in the days before the internet. Indeed, you might say the Montgomery Wards bra section was a rite of passage for young lads of the seventies.... or you might just say it was a primitive 1970s wanking tool.

I think we understand each other. Before things starts getting really awkward, let's move on...

Before the eighties, overtly sexy lingerie were relegated to a handful of specialty catalogs like Frederick's of Hollywood. The Sears and JC Penny bra sections were as benign as the garden supply and bath towel sections - they certainly weren't designed with titillation in mind (that was the purview of hormonally challenged fifth graders).  The fact that there were thousands, if not millions, of sweaty pre-adolescents  taken away to paradise via these seemingly innocent catalogs, would have surely horrified the Sears catalog designers.

But then came the 1980s. A wave of sleazy catalogs that made our old Montgomery Wards look like Romper Room hit the mass market.  Victoria's Secret landed on shelves in the late 70's, and it wasn't long before there were catalogs o'plenty that could turn any Plain Jane into a Solid Gold Dancer.  The simple yet profound Sears bra section was a thing of the past... make way for the newer sluttier catalogs of shame!

Have a bit part in a Stryper video? Plan on pleasuring Kip Winger back stage? Have no fear.  These catalogs have everything you'll need to fit any illicit occasion.


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